Trying to sell your own product can be a long, difficult road. Whether you’re focusing on a single product (or line of products) or you’re attempting to start a larger company, you need sales, and they’re not always easy to come by! Even with the magic of the modern internet, with sites specifically designed to help creative types and entrepreneurs generate customer bases, there can be a lot of struggles.
The truth of the matter is that there’s a lot of luck involved, and beyond that, each product is different. There are no definitive solutions for how to “get it out there” and find customers. But here are some easy, general tips that should be part of your hustle if you’re trying to sell whatever it is you’re producing.
Use The Online Channels
We already mentioned that there are a lot of modern sites specifically designed to help people sell products, and frankly if you’re not taking advantage of them you’re not doing it right. From Amazon to Etsy, there are lots of sites for selling products, and while they’re all pretty competitive, they’re also pretty easy to get set up with. You aren’t likely to gain a major following just by listing products, but at the end of the day you have to have a place for potential customers to go to find what you’re trying to sell. Plus, if you make your product look appealing enough (or you have good reviews), you’ll start to generate at least a few sales from folks who just stumble on your listings.
Look For Trade Shows
There’s definitely some hustle involved if you really want to make your product a success, or to generate interest from stores that might put whatever you’re making on their shelves. And that means keeping an eye out for trade shows in or around your area. These shows vary quite a bit in terms of how big they are, what sorts of products they feature, and which opportunities they’re really offering. But if you’re diligent about it, you can probably find a few shows at which you can showcase your product to great effect. It’s the sort of thing that can be frustrating to go through, but which can ultimately pay off handsomely.
Explore Partnership Opportunities
This is more of a vague concept, but it’s one well worth keeping in mind. Sometimes one of the best ways to get your product out there is to find another business that could work hand-in-hand with yours, and advertise jointly (or even use their space). One of the easiest examples is the idea of independent phone cases being stocked on Apple Store shelves. Now, you’re probably going to have to work a while before you get into such a big store, but that example still illustrates the idea. Find a business that your product complements, and try to work out a partnership that puts your product in front of the right customers.
Value Photo & Video Content
This is one key area in which a lot of creative types and entrepreneurs fall short. But think about how well a good visual can sell something. Consider beauty products, which are often very similar to their competitors in form and functionality, but which can pop off a computer screen or television ad if the visuals demonstrate their quality or what they can do for one’s lips, skin, etc. Or think even about fast food, which is notorious for making burgers and fries look absolutely irresistible! Professionally edited photos of your product can make it look significantly more impressive, as can videos demonstrating its application or utility. If you’re going to post online or even start your own ecommerce site to try to sell what you’re making, strong photo and video content can be a major asset.
Hopefully these tips have gotten you thinking about some of the little things you can do to get your product out there and start cultivating customers!