Content is king, and rightly so. It’s the backbone of several digital marketing services. How we use content, over the years, might have changed, but it hasn’t lost its value.
Content marketing utilises quite a good amount of effort and money. One uses it to convey the idea behind a product/service or to even market it in various forms. Content can be effectively used to express brand voice or as a means to generate leads on your website, etc.
But the importance of content doesn’t end here. Content has multiple purposes, and can be used (or reused) later on as well. This is called content repurposing. In the simplest terms, content repurposing refers to a way of using one kind of content for one purpose, and then reusing it later for another. Think converting a blog post with its information into an infographic. Content repurposing is an effective marketing strategy that comes in handy as it is convenient and saves time.
Some of the popular reasons why content repurposing is significant are:
You can use now use your less-used data/information: There is always a chance that some of your data doesn’t do as well as others. It doesn’t imply that its content was of any inferior quality but just the fact that its context wasn’t well-received by the audience. Convert the lesser popular blog posts in a series of infographics or take one of your ebooks and use it for a series of blog posts.
Reach new audiences: A scenario where one of yours blogs didn’t do too well is a bit too common in the blogging community. With the new social media accounts being made on a daily basis now, you can build and refine your followers’ list once more. Spice up your old content and re-publish it to find new audience.
Increase your online presence: Repurposing your content means refurbishing your existing data to make it of an even better quality. Better quality content leads to a larger online presence. A strong online presence is a vital factor to increase brand awareness or for the marketing of your products/services.
More backlink opportunities: A common activity among social media users is to distribute or share the good content that they find online. Content, like blog posts, images, infographics, are commonly shared by online users everyday. This is where you find your next opportunity to build more backlinks with your quality content, which is a great SEO perk in its own right.
Enhances one’s overall knowledge: You can always be better at what you are good at. Content repurposing gives you the most ideal opportunity to learn and grow, and ultimately be better at it. It reinforces the knowledge that is already with you and make you better and well-versed with it. It also helps you understand various forms of content and platforms.
Envigo is a digital marketing agency which specialises in a plethora of marketing services along with content repurposing. Contact us or go through our website.